AI is the most disruptive technical advancement of the current decade. Understandably, many organizations are looking to harness the power of AI — or more specifically, to determine how they can embed AI within their products. Because transformative technology advancements like AI don’t come around often, many organizations don’t have experience applying these transformative technologies Read More
Category: Article
Crossing the Chasm model
Crossing the Chasm is a classic book by Geoffrey Moore on software strategy. It describes how new technologies are established and how they scale to mass market adoption and eventually to obsolescence. The model is a useful guide to understand the path that AI will follow as AI itself, the market for AI products, evolves Read More
The Future of Collaboration Is Flexible
In an episode of the Wise Decision Maker Show, I discussed with Dr. Gleb Tsipursky about why the future of collaboration is flexible. Watch the podcast Read the article in Forbes
How To Take Advantage Of Product-Led Growth Opportunities
This article was originally published on Forbes.com Companies that understand product-led growth (PLG) recognize that success comes from putting the user first. They develop a deep understanding of how people interact with and use the product. They tailor the product experience to seamlessly move the user from discovering the product, trying the product, experiencing value, Read More
Process for conducting a win loss interview
Win-loss interviews are an effective way for product managers to gain insight into why customers choose to do business with (or not do business with) their company. Here is a guide to help you conduct a win-loss interview: Process for conducting a win loss interview Identify the right interviewees: The best candidates for win-loss interviews Read More
Data Residency: Meeting the Demands of Today’s Global Landscape
This article was originally published on RTInsights.com. Selecting a cloud provider that offers data residency has become essential to manage today’s global data environment. It’s no secret that data holds substantial value. Organizations across the globe are leveraging data every second to make better, more informed business decisions. Increasingly, data residency must be taken into Read More
Product Management at Super Scale
An interview on experiences building product management from a team of 3 in the early days to a full product team (including PM, Growth, UX, Customer Research and Product Ops) at Appfire. Appfire develops collaboration apps that make work flow better for teams in Atlassian, Microsoft, monday.com and Salesforce. Read the full interview
Five Keys when Making the Transition to PLG
Transforming your business into a product-led growth (PLG) model can help you increase revenue and customer loyalty. Unlike traditional sales-led growth where a product is pushed-down to users through a top-down sales process, product-led growth flips the model and focuses on the user, meets his or her needs, which in turn converts users to buyers Read More
The secret to building a more effective product management team
This article was originally published on Product-led Alliance Given the essential cross-functional role that product management plays, having an appropriately staffed team is vital and – done well – will have a significant impact on the company’s overall performance. Building the product team requires more than simply finding product managers with a baseline set of product Read More
Maximize customer acquisition by focusing on throughput
This article was originally published on ProductLed.org. Today, all modern software organizations know about and use conversion optimization tactics like A/B testing. The rise of low- and no-code conversion tooling has made it easier than ever to get started. The downside is that many more (new) growth teams start testing without first even developing a Read More