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Weighing The Pros And Cons Of Low-Friction SaaS Adoption

This article was originally published on Forbes.com As organizations strive to balance autonomy with strategic oversight, they must continuously reassess their tech stacks in response to innovation and shifting trends. Increasingly, teams are selecting the best-of-breed software that allows them to work the way they want to work. According to Okta, a provider of identity Read More

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How To Build A Winning Product Strategy In A Competitive Marketplace

This article was originally published on Forbes.com In today’s fiercely competitive technology ecosystem—with evolving customer demands and a boom in artificial intelligence (AI) offerings—the ability to craft a winning product strategy is essential. Moreover, building that winning strategy requires a multifaceted approach that includes engaging deeply with customers and fostering innovation. It also demands that Read More

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The Do’s And Don’ts Of Building A Great Product Strategy Amid Economic Uncertainty

This article was originally published on Forbes.com Given today’s economic climate, it is no surprise that organizations and C-suite leaders continue to do more with less and are even more cost-conscious. However, as leaders plan for 2024 and streamline their budgets and resources, some areas should not be sacrificed to ensure long-term success. As a Read More

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How to succeed with AI in your product – customer first

AI is the most disruptive technical advancement of the current decade. Understandably, many organizations are looking to harness the power of AI — or more specifically, to determine how they can embed AI within their products. Because transformative technology advancements like AI don’t come around often, many organizations don’t have experience applying these transformative technologies Read More

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Crossing the Chasm model

Crossing the Chasm is a classic book by Geoffrey Moore on software strategy. It describes how new technologies are established and how they scale to mass market adoption and eventually to obsolescence. The model is a useful guide to understand the path that AI will follow as AI itself, the market for AI products, evolves Read More

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Five Keys when Making the Transition to PLG

Transforming your business into a product-led growth (PLG) model can help you increase revenue and customer loyalty. Unlike traditional sales-led growth where a product is pushed-down to users through a top-down sales process, product-led growth flips the model and focuses on the user, meets his or her needs, which in turn converts users to buyers Read More