Transforming your business into a product-led growth (PLG) model can help you increase revenue and customer loyalty. Unlike traditional sales-led growth where a product is pushed-down to users through a top-down sales process, product-led growth flips the model and focuses on the user, meets his or her needs, which in turn converts users to buyers Read More
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Maximize customer acquisition by focusing on throughput
This article was originally published on ProductLed.org. Today, all modern software organizations know about and use conversion optimization tactics like A/B testing. The rise of low- and no-code conversion tooling has made it easier than ever to get started. The downside is that many more (new) growth teams start testing without first even developing a Read More