Are you looking to build a growth team and struggling with where to start? Look no further. This is the enterprise growth playbook (e-book), developed through experiences building growth teams in small and large enterprises. The e-book is a practical guide whether you are participating in an established team or building your own team.
How to build a high-performing Growth Team
People often incorrectly think that “Growth” is a silver bullet, as with the “Get Your Free Email at Hotmail” example or the Dropbox referral program, that catapults a product/business to success. These tactics are effective and generate amazing results, but the tactics are typically found because you’ve established the correct cross-functional team, a good growth process, and a proper growth culture.
Team, process and culture are the most-important ingredients to building a successful growth team. The goal of this e-book is to help you, a growth leader, lay the foundation for a successful growth team by establishing the proper team, process, tools and culture.
“Introducing a growth team to a large organization is loaded with pitfalls. Andy’s ebook is the perfect guide to help enterprise teams navigate these pitfalls. It is based on real-world growth transformation learnings at IBM and is an excellent complement to Hacking Growth. I highly recommend you read it.”
Sean Ellis
Author of “Hacking Growth” (a Random House international bestseller)
The Enterprise Growth Playbook
The playbook covers the following topics:
- Introduction
- Chapter 1: The Job of Growth
- Chapter 2: Tenets Of Growth – Where Growth Works Best
- Chapter 3: Growth Leaders – Create a Growth Culture
- Chapter 4: Prerequisites
- Chapter 5: The Growth Process
- Chapter 6: The Growth Jam
- Chapter 7: Keep It Moving – The Ongoing Agile Process
- Conclusion
About Andy Boyd
Over the course of my career, I’ve used growth tactics against a target KPI to see consistent strong double-digit improvements and many cases of high triple digit gains. I have spent half of my career in small companies both in digital marketing as well as product management – mostly focused on launching and scaling new products.The latter half of my career has been spent in IBM.
After helping to bring IBM Watson to market, I built the growth team in IBM Watson, which became a model for other growth teams in IBM. In a corporate team, I took the model and established 20+ “growth squads” within various parts of IBM. I later moved into the Cloud unit where I have focused on growth within the cloud portfolio.To be fair, not all the growth teams succeeded. We saw tremendous success in many cases – and, of course, some lessons learned. Along the way, I learned a lot which I pass on in this book to help you establish a high-performing growth team.
Disclaimer: The thoughts and opinions in this e-book are my own and don’t necessarily represent IBM’s positions, strategies or opinions.