AI is the most disruptive technical advancement of the current decade. Understandably, many organizations are looking to harness the power of AI — or more specifically, to determine how they can embed AI within their products. Because transformative technology advancements like AI don’t come around often, many organizations don’t have experience applying these transformative technologies Read More
Category: Product Management
Crossing the Chasm model
Crossing the Chasm is a classic book by Geoffrey Moore on software strategy. It describes how new technologies are established and how they scale to mass market adoption and eventually to obsolescence. The model is a useful guide to understand the path that AI will follow as AI itself, the market for AI products, evolves Read More
Process for conducting a win loss interview
Win-loss interviews are an effective way for product managers to gain insight into why customers choose to do business with (or not do business with) their company. Here is a guide to help you conduct a win-loss interview: Process for conducting a win loss interview Identify the right interviewees: The best candidates for win-loss interviews Read More
Product Management at Super Scale
An interview on experiences building product management from a team of 3 in the early days to a full product team (including PM, Growth, UX, Customer Research and Product Ops) at Appfire. Appfire develops collaboration apps that make work flow better for teams in Atlassian, Microsoft, monday.com and Salesforce. Read the full interview
Five Keys when Making the Transition to PLG
Transforming your business into a product-led growth (PLG) model can help you increase revenue and customer loyalty. Unlike traditional sales-led growth where a product is pushed-down to users through a top-down sales process, product-led growth flips the model and focuses on the user, meets his or her needs, which in turn converts users to buyers Read More
The secret to building a more effective product management team
This article was originally published on Product-led Alliance Given the essential cross-functional role that product management plays, having an appropriately staffed team is vital and – done well – will have a significant impact on the company’s overall performance. Building the product team requires more than simply finding product managers with a baseline set of product Read More
Maximize customer acquisition by focusing on throughput
This article was originally published on ProductLed.org. Today, all modern software organizations know about and use conversion optimization tactics like A/B testing. The rise of low- and no-code conversion tooling has made it easier than ever to get started. The downside is that many more (new) growth teams start testing without first even developing a Read More
How to build and scale a growth team
This podcast was originally published on ProductLed.org. In this episode, I talk about my experiences building successful growth teams and insights that will help you when making the switch to product-led Show Notes [01:00] Experiences with IBM and Appfire [04:00] The power of compounding growth [08:15] Building a transparent, open, data-driven culture [10:20] Comparing opportunities Read More
What to Look for When Creating a Product with an Advertising Business Model
Get a ton of traffic, just sell ads, you’ll make a fortune Over the past few years, I’ve run across many entrepreneurs who have the next “big thing” and their business model is advertising. What these eager entrepreneurs fail to understand is that digital advertising – particularly in the consumer web – has become a Read More
Schools of Experience Hiring Method
Christensen and Raynor’s RPV Framework is summarized in the following article: A Framework for Choosing Organizational Structure and Home. The topic of this article is people – people are part of the R (Resources) in the RPV Framework. People can be one of the most valuable components of the innovation process, particularly when they develop Read More